What is search engine optimization? Yes , that what is the first thing to understand.
If you have a web site , you would like lots of people to visit your site. How would you let people to know about your site?
Recent statistics show that most of the sites visited by surfers are through search engines and the trend is increasing very fast. So , if you have a web site to announce , you need to submit your site to popular search engines for greater exposure.
Search engines on their own way inspect your site and rank it according to their own ranking systems. Higher ranking of your site gets more exposure to the surfers . So , how do you get higher ranking on search engines? That is what search engine optimization is all about.
Search engine optimization starts from the building of your site itself. That is why you need to know about search engine optimization before you even start making a web site. This is from my own experience. If you don't want to take all the troubles of search engine optimization , you can just let SEO experts to handle about it or else do learn the basics which will help you take every steps with clear concept.
SEARCH ENGINE OPTIMIZATION
1) Your web site need to have key words by which surfers search for web sites on search engines. If your site is about store, one of the keyword for your web site is "store" and you need to use this word all over your site judiciously. Search engines rate pages with more keywords as more relevant results, and score them higher.But , never over do it or else search engine will consider it as spamming.
2) The first thing of building web site is choosing a domain name. Make it sure that your key word or key phrase is present in your domain name to your advantage on search engine ranking. If you aren't a brand-oriented business, it is recommended that you purchase the domain name that contains your keyword. If your keyphrase consists of more than one keyword, the best way to separate them in the URL is with a hyphen "-":
3) An HTML tag within the Head tag is used to define the title of a Web page. The content of the Title tag is displayed by browsers on the Title bar located at the top of the browser window. Search engines use the Title tag to provide a link to the site matching the user's query. The text in the Title tag is one of the most important factors influencing search engine ranking algorithms. By populating your most important keywords in the Title tag, you dramatically increase the search engine ranking of the page for those keywords.
4) It is important the keyword is present in the very first heading tag on the page regardless of its type. If the keyword is also used as a first word, you will raise its prominence.
5) For spam-free and relevant results, search engines start evaluating sites as one page to find the main theme covering all pages of the site. Most major search engines have become theme-based. Search engines extract and analyze words on all pages of a Web site to discover its theme. The more keywords found on your Web site that relate to the user's query, the more points you get for the theme. Therefore, if your Web business includes many products or services, try to find the theme that covers them all. To analyze the theme of your site, the program follows links on the analyzed page and sees if there are keywords in the Body, titles, and descriptions of the linked pages.
Start developing your web site with these basics and find Optimization Advice and Analysis downloading Web CEO free.
Once your site is built , the most important factor for search engine optimization is the Link Popularity.
This is the number of links from other Web site pages to your page that search engines are aware of.
Each search engine only lists links embedded on the sites that are preindexed by that particular search engine. So, the presence of certain links in Google's index will not guarantee that Inktomi has also indexed the same sites. Therefore the number of links shown will be different from engine to engine.
In general, the more links that point to your page, the better your page will rank.
However, a large number of links is not the deciding factor that helps your site get to the top of the results pages -- the quality of those links is of greater importance. If a link to your site is placed on a page having very little importance that is this page itself is linked to only a few other pages or none, this kind of link will not improve a page's popularity. The links to your pages should be subject-relevant because theme-based search engines will check the parity of content between referring and referred pages. The closer they are, the more relevant your site page is to the searcher's query for your keyword. Avoid reciprocal linking with sites that have a low weight, or a questionable reputation or are different from yours in subject matter. As a part of their anti-spam measures, search engines can penalize your site's rankings for ignoring these pitfalls.
Zeus Internet Marketing Robot is a simple, intelligent, internet robot that builds a link directory and creates reciprocal links for your web site.
Resources for Search Engine Optimization
Dr Wilson's Plain - Spoken Guide for Search Engine Optimization - It is practical -- how to set up search-engine-friendly webpages, how to develop your own linking campaign, and how to outsource SEO with your eyes open.
SiteSell Value Exchange - The World's ONLY True-Blue, Real Link Exchanger that WORKS!" A powerful PREseller, now your friends, colleagues, visitors, readers, and just about anyone else can find high-value, similarly themed sites, and then exchange links to TRULY increase your link popularity, in a way that the engines love. And you get to PREsell SBI! at the same time. Yup, WIN-WIN-WIN.
SubmitEaze Directory Submission Software - Submit your website to hundreds of web directories incredibly quickly and easily. Download now.
Search Engine Optimization
Make Your Web Site Search Engine Friendly
Tools for Search Engine Optimization - After clicking the link , look for " IMPORTANT TOOLS FOR WEBMASTER".
Link Exchange - Linkalizer offers the most efficient way for you to exchange quality links
Link Exchange - Increase your rankings with easy to use reciprocal links software.
SiteAdvisor - Is your website a trusted one? SiteAdvisor will become so popular in near future and all the main search engines, Google, Yahoo and MSN will rely on the SiteAdvisor result in ranking of the websites. SiteAdvisor will change the future of search engine marketing and websites that have a good SiteAdvisor record will be known as “trusted websites” by search engines and internet users.
